Unshakable – Digital Marketing Agency
The digital marketing agency is one of the most misunderstood terms in all online business, but it is also one that has the power to transform a brand from a little known company into a huge, global sensation.
The internet has completely changed the way we do business. That’s because it gives us the ability to reach the entire planet with our message and to ensure that message connects with the right people.
The goal of good digital marketing – the kind of digital marketing that Unshakable Agency specializes in – is to not only reach the right people, but also to create a story around a brand: to be seen as an influencer in your niche, and to establish trust and authority.
How does all this work? We’re glad you asked!
The Pillars of Good Digital Marketing
At its simplest, digital marketing works just like any other form of marketing. The aim is to create brand awareness and to make products and services look appealing for the intended audience.
For example, if you are selling a protein shake, you might use advertising, blog writing, social media marketing, and other tools to ensure that as many people as possible know about the product.
Specifically, you would probably employ a combination of:
SEO: This is search engine optimization, which is a powerful strategy you can use to ensure that your website is positioned high in the search results when someone looks for your product or service. When someone searches for what you do, how easy is it for them to find you?
Content Marketing: Content marketing is part of what “fuels” your SEO. By creating articles on your website, you answer common questions that people search for in Google. That in turn ensures that Google will keep showing your pages to the right people who may want to buy from you.
Content marketing also has other benefits too though: it keeps bringing people back to your website for instance, and it may encourage users to share your website on their social networks. Content marketing is also about building trust and authority, but we’ll talk more about that in a moment.
Link Building: Another aspect of digital marketing (and specifically SEO) is link building: creating links to your website on other web pages creates more in-roads to your website and more opportunities for people to discover your content.
At the same time, Google also views links as being a kind of “testimony” from other websites. That is to say that if lots of websites are linking to you, Google sees this as a sign that your site is worth sharing.
Social Media Marketing: Social media is the perfect tool for marketing, as it allows you to promote your content to real-world networks. If you share a post or special offer, there is a chance that your audience will share it too. This then provides all the social proof you need to encourage more people to check out your link. And if they then share the link with their network, the spread can become exponential!
Social media is also extremely powerful for digital marketing because it allows you to run communicate with your audience. This makes a huge difference, as it lets you develop an actual relationship with those people! Different social media platforms have different advantages and are better suited to different types of business: whether that’s Instagram, Facebook, or Twitter.
Focusing on the right one for you is an important part of getting this right.
Let Unshakable Design an Incredible Digital Campaign for Your Organization
What you may notice as you read through this, is that there is a lot of synergy between these strategies. Great blog posts serve not only as a way to help Google find your site, but also a way to establish trust with your audience and to get shares on social media.
This then ties into other aspects of your marketing. For example, a great brand should help communicate what your site is about and who it is for. Someone visiting your site for the first time should notice your brand and the way that informs your web design. This in turn should tell them everything they need to know about your business and whether it is for them. Some people might leave, but others will be instantly hooked as they realize they’ve found a brand that they can relate to and respond to.
This is what builds fans rather than simple visitors. This is what ensures people will come back to your content time and time again, and what will turn them into ambassadors for your products and services.
In short, this is what sets the biggest names in the industry apart from everyone else.
The way you present yourself online, the platforms you choose to focus on, and the dialogues you open with your visitors: are crucial factors that will influence the way your brand is seen and whether it connects.
ALL of this should tie into a fully integrated strategy built around your budget, goals, style, and personality.
This is how the real pros handle their digital marketing, and it’s what we can offer to do for you. We will work closely with you to create a strategy that works for your business and we will use that information to take your company to the next level.
Imagine having a professional, world-recognized brand, with hundreds of thousands of people visiting your site every day and a huge legion of loyal fans who buy every product you put out. THAT is what we achieve for our clients, and it’s why countless businesses come back to our services time and time again.
To make a long story short: adding a few links on a few web pages isn’t going to make your business into a hit, but creating a thorough and authentic digital marketing strategy WILL. Unshakable is the digital marketing agency that will help you to achieve just that. We’ve done it for some of the biggest names on the net, let us do it for you!