Ranking Difficulties Of SEO And Keyword Research
Welcome to our keyword research 4module.
Today, I’m want to show you my ways to see the ranking difficulty for a keyword. This will facilitate your understanding of how hard it’ll be to rank high in Google for your target keywords. So when it involves ranking in Google, you would like to grasp who you will be up against before you target a keyword. Otherwise, you’ll be entering a battle you will not be ready to win.
From an SEO perspective, competitors are pages and websites that rank at the highest of
Google for your target keywords. So that means your competitors are different for every single keyword you target. So there are three main things you will need to think about before you opt to choose a fight. And those search intent, metrics of the top-ranking pages, and websites.
The topical authority of the top-ranking websites or blogs .
Now, as we undergo these points, we’re visiting to create an inventory of self-check questions which should facilitate your make informed decisions in your keyword targeting. Also, to determine things like metrics of top-ranking page factors, you would like an SEO tool since Google won’t show you data for the other pages.
So I will be using Ahrefs’ Keywords Explorer throughout this lesson.
Now, if you do not have an Ahrefs account, you’ll be able to use our free SERP checker tool which will provide you with data on the highest three pages.
let’s start with search intent.
The first thing you wish to try and do is observe the SERP and ask yourself:
Do a number of the top-ranking pages fail to closely match search intent?
To find this out, you’ll bear the three C’s of search intent as we discussed in 2 of this module.
So they do match it. Also, pay close attention to the titles and URLs of the top-ranking pages.
In general, if the highest pages include the first keyword or a variation of it within the title and/or
URL, they’re likely targeting that keyword.
For example, all of the top-ranking pages for the query “how to avoid wasting money” are
Whereas a question like “best convertible seat for little cars” may be a bit mixed.
As you’ll be able to see, some pages have gone specifically with the angle “for small cars.”
As a result, it’s probably matching searcher intent, the best convertible car seats for any car.
This is an indication of weakness within the SERP because it means there’s probably a scarcity of rank-worthy content out there about the most effective convertible car seats for little cars.
Now, I do not want you to require this as advice that you simply must include the precise keyword phrases in your titles and/or URLs. With this instance, finding convertible car seats for tiny cars may be a very. The specific need for a selected person.
Alright, let’s discuss the metrics.
The first metric to seem at is that the number of internet sites that are linking to the page.
At Ahrefs, they call these “referring domains.”
As I discussed in Best Practices For Keywords Research module 1, backlinks are one every of Google’s most prominent ranking signals. So if a page includes a lot of quality links pointing at it, then it’ll be more competitive to rank. So before choosing a keyword, you wish to ask yourself:
“Can I buy or create more quality backlinks than the other top-ranking blogs?”
Now, at this time within the course, we’ve not talked about the attributes of quality backlinks,
but our link building module that’s taking off in a very few weeks should facilitate your
answer this question.
The second metric is website authority.
At Ahrefs, thry call this Domain Rating, which represents the strength of a website’s
backlink profile. Very generally speaking, you ought to be going after keywords where your website’s DR is in a similar ballpark range because of the top-ranking pages. Or at the very least, one in all the top-ranking pages should be within the same range as your website.
For example, if all of the websites that rank within the top 10 have high SDRs and you’ve got a DR of let’s say 10, then you will want to think about competing when you’re at an analogous level. So let’s add that question to our checklist.
“Is my blog in a very similar DR range to other blogs?”
Again, this can be a general recommendation but still an honest one to follow if you’re
a beginner at SEO. To see the Domain Rating of your site, you’ll be able to enter your domain in Site Explorer and see it here on the Overview Page.
Alright, let’s go to the third part which is that the topical authority of the top-ranking websites.
Google wants to rank pages from authoritative sources. And this goes beyond backlinks.
For example, if we glance at the SERP for “how to unclog a restroom,” you will see that this
DR 45 site is outranking rather more powerful websites with significantly more referring domains. Well, this page comes from an internet site that’s nearly plumbing so it’s likely more authoritative on the subject.
So the question you would like to ask yourself is:
“Is my blog equally or more topically authoritative than the other top-ranking blogs on google SERP”?
If the solution is yes, then that’s a positive thing for you. The easiest and quickest thanks to seeing are to simply observe the domain names and use some logic.
For example, observing the SERP for “best convertible seat for little cars,” you’ll
see sites like Experienced mommy, Baby center, Parenting pod, Babylist, and other
relevant sites that discuss products for youngsters.
And for domains that are not as easily distinguishable like 900bucklup.org,
you can just visit the location, hit the About page, and acquire a general idea of what the positioning is about.
In this case, you will see that they discuss seat recalls and review seat brands.
So yes, it’s topically authoritative on car seats. Alright, let’s have a look at our full list of “yes or no” questions. As a general rule of thumb, the more yeses you’ll tick, the higher your
chances of ranking.
Again, very general because SEO is kind of nuanced.
With that said, let’s undergo a pair of hypothetical examples for our golf site.
To set the scene, maybe you’ve got a website that’s about golf instruction and you furthermore may review sports equipment. And if your website Domain Rating is low around 15.
Alright, therefore the first example is for the query “best golf grips.”
Let’s start with the primary question:
“Do a number of the top-ranking pages fail to closely match search intent on the SERPs”
From the looks of it, all of them look decent, so I’ll check the no box.
Next up: “Can I purchase or create more backlinks than the other top-ranking pages?”
Again, we have not covered anything about “quality” backlinks yet.
So for now, let’s just take a look at quantity.
Most of the sites have only a few referring domains.
So I’d say, this can be a yes.
Next question: “Is my blog during a similar DR range or beyond the top-ranking blogs pages?”
Based on the SERP, there are some sites with similar website authority, so let’s give
this a yes furthermore.
And finally: “Is my blog equally or more topically trustworthy than the others blog?”
Well, all of the highest pages are from golf sites so is mine, so let’s give this a yes additionally.
To support our analysis, it’s like this can be a subject worth going after.
Alright, the following analysis is for the keyword “best putters.”
Looking at search intent, overall, it’s just like the majority of pages are good so I’ll check the no box.
But, I want to touch on this page on “the best blade putters”
This is more of a focused post and they are likely ranking high for this thanks to all of
the other factors, like high website authority, many referring domains, and topical authority.
So I’d exclude them from the remainder of this analysis.
Am I able to get more quality backlinks than the top-ranking pages?
Again, just staring at the number of links to those pages, the solution would likely be
a yes, seeing as we’re still viewing a few dozen referring domains.
But it is important to understand that getting more links than the #1 page probably won’t
happen shortly. Meaning, getting the top-ranking spot is going to be tough.
Next: is my website during a similar DR range?
The answer is not any.
And finally, my website is topically authoritative, so I will give yes.
Now, it’s like we’re at a tie between yeses and noes.
And this is often exactly why I said:
“The more eyes you’ll check, the higher your chances for ranking.” Again, SEO is a nicety.
Plus, you wish to weigh out a number of the opposite principles we discussed like traffic potential and business value. And the best thanks to making judgment calls is thru experience.
So it’ll take time to hone your skills and gain a higher grasp of keyword analysis.
So as you’ll see, understanding how hard it’ll be to rank in Google is a key skill to
your search success. Why?
Because it is the initiative to getting predictable results. After all, if you recognize what it’ll go for rank before your competition, then it all comes down to execution. And that’s what the following two modules are all about.
Next week, I will be dropping our on-page SEO module which can help with actually creating
content that ranks.
So ensure to subscribe so you do not miss out on those lessons.
I’ll see you in the next lesson.