How to find keywords for my website 2021
Keywords Research Module 2
Keyword research is the process of finding keywords online that individuals are searching for in search engines.
And the general process can take two simple steps.
Step 1: Is to get keyword ideas.
Step 2: Is to validate whether those keywords are worth going after or it is related to your niche or not.
Now, this lesson is generally about step 1: generating keyword ideas for your website. And to try and do that, you need a keyword research tool.
Keyword research tools show you and website information on keywords like their search volume, keyword difficulty scores, and other SEO metrics. Plus, they must facilitate your discovery of potential topics worth going after.
There are lots of tools out there and you absolve to use whichever ones you wish. But for this course, I will be using Ahrefs’ Keywords Explorer.
Now, I also understand that some people might not be in a very place to buy SEO software right away.
If that’s you, then a free tool called Ahrefs Keyword Generator, or Google Keyword Planner may be a good place to begin. I’ll leave links to both tools within the description.
All right, so we’re visiting to perform some keyword research for the remainder of this lesson. So to Illustrate that the website we’re doing keyword research for maybe a golf blog. And the way this blog generates revenue is thru affiliate commissions, meaning they promote other people’s products and when someone clicks on one in every one of the links and makes a purchase, you’re compensated with a commission.
So the opening is to come back up with an inventory of seed keywords. And a seed keyword is simply a broad keyword associated with your niche. So I’ll attend Ahrefs’ Keywords Explorer and add some seeds for our golf site. So that may well be “golf balls,” “golf clubs,” and “golf hats” to call some.
Next, I’ll move to the Phrase match report which can show us keywords that include any of those phrases. And rather like that, we’ve around 125,000 keyword ideas with search volumes and a ton of other helpful metrics, several of which we’ll touch on later.
Now, 129,569 keywords are just way an excessive amount to filter through right. So before we continue, let’s take a second and revisit our 5-point checklist from the keyword research module1 during this keyword research module.
Again, the 5 things we’re trying to find when it involves choosing keywords are:
1. We would like keywords that have search demand.
2. Keywords with traffic potential.
3. Keywords with business potential.
4. we’d like to be able to match search intent.
5. we would like to understand how hard it’ll be to rank at the highest of Google for that keyword.
So when we’re generating keyword ideas, we’ll be able to tick the primary 4 points.
As for the fifth, we’ll tackle that within the next lesson.
All right, let’s remember at our list of keyword ideas and begin checking off a number of these boxes.
So first, we’d like to seek out keywords that have search demand. To do that, you’ll set a pursuit volume filter to point out keywords with a minimum volume of at least 300 monthly searches. And now that list has just shrunk to 351 keyword ideas which can be easy to manually filter through. The next point on this list is to work out if they need traffic potential.
Again, traffic potential may be a more reliable metric than search volume because not all searches lead to clicks. And at the tip of the day, we wish traffic. Not searches. To check the traffic potential of a subject, you wish to appear on the top-ranking pages and see what quantity of traffic they’re getting.
To do that, you’ll click on the SERP button beside any of those keywords. So if we try this for the query “golf clubs,” you will see that the highest page gets around 18,000 monthly search visits from the US. Now, if you do not have an Ahrefs account, you’ll be able to get a free version of the SERP using Ahrefs’ SERP checker tool. Next up is business potential.
Again, business potential is solely worth a keyword should your business. And while 18,000 monthly search visits seem great, you would like to contemplate the fourth point on the checklist which is to ask yourself if you’ll match search intent.
As you’ll see, most of the top-ranking pages are e-commerce category pages. So searchers are probably in shopping mode. But we have got a golf affiliate blog, that the site probably isn’t selling golf clubs. Meaning, we will not create an e-commerce category page and thus, we can’t be able to match search intent. So seeing as this question doesn’t fulfill the points on our checklist, we wouldn’t go after this keyword.
Now, looking further down the list, you will see the query “best golf balls.” It has a high search result volume and if I click on the SERP button, you’ll see that the traffic potential is around 8,543 monthly visits from the US.
Now, in terms of business potential, this keyword would have a price of three because our site makes money by reviewing and recommending products. So it might be super-easy to organically recommend products in a very “best of” post, which I assume would result in a good amount of affiliate commissions. As for search intent, these are blog posts within the listicle format with the fresh content angle as you’ll see from the titles of the top-ranking pages.
So this question checks all boxes and passes our initial sniff test. So I’ll click on the checkbox and add it to my “golf game” keyword search list. Now, checking the SERP for all of those keywords would be pretty time-consuming. So there is a quick technique you’ll be able to use to search out relevant keywords. And that’s to use keyword modifiers. A modifier is an add-on to base keywords.
For example, if our base keyword is “golf hats,” we can modify this keyword by adding “best,” “top”, or the present year. And modifiers tell us plenty about search intent.
A word like “best,” again, tells us that a comparison has to be made. So searchers are probably trying to find listicle blog posts with various product recommendations. Now, if a word like “how” or “what” is within the keyword, then it tells us that the highest pages will likely be blog posts or videos with step-by-step tutorials or other informational content.
So with this information, we can filter this keyword list right down to
a) keywords that likely have business potential.
b) keywords where we will match searcher intent.
For example, since we’re doing keyword research for an affiliate site, modifiers like “best,” “top”, “vs,” and “review” would likely talk about topics where we will organically recommend products.
So if we return to the keyword list, we can click on the “Include” filter and paste this list there. Next, I’ll hit the “Any word” tab since we would like to seek out keywords that include any of these modifiers likewise united of our seed keywords. Hit Apply, and that we now have a listing of around 30 keywords that are possibly visiting that have high business potential. Plus, we all know that 99% of the time, the results for any “best” type keyword will be listicle blog posts.
And we know that we will match searcher intent with our affiliate blog. Now, if we switch the modifiers within the Include filter to words like “how,” “what,” “who,” “where,” “why,” “guide,” and “tutorial,” then we can apply the list to seek out informational topics that we could write on our blog.
And just about all of those keywords would be prey for our hypothetical golf blog. Now, if you intend to use an inventory of modifiers, then it’s worth noting that you simply should probably get laid with much broader seeds.
For example, you will see that we only have 10 keywords when using the search volume filter paired with our list of informational modifiers. Now, if I alter the seed to merely “golf,” set the amount to filter to a minimum of 300 monthly
searches, then paste in my list of informational modifiers, hit the “Any” tab, and click on Apply, then you will see we’ve lots more topics that we could potentially create content around.
So if this is often a way you would like to do, then take a screenshot of this list of modifiers and be happy to use them in your keyword research. Now, after doing keyword research for exactly 33 minutes and 14 seconds,I was able to compile a listing of over 190 keyword ideas in my golf keyword list.
Now, one downside to using keyword research tools is that the list of keyword ideas will usually be limited to words and phrases that include your niche seeds. But other great keywords won’t necessarily include your seeds. So, how does one find them?
Well, the simplest thanks to finding these keywords are to appear on pages that drive the foremost search traffic to your competitors’ sites. Because if your competitors are ranking for keywords that are sending them plenty of search traffic, then I’m sure you’d want to induce in on the action, right?
Now, by a competitor, I’m not necessarily talking about your direct business competitors. I’m concerning your organic search competitors, which are websites that rank for keywords that you’d want to rank for.
So to seek out these competitors, I’ll return to Ahrefs’ Keywords Explorer, but now, I’ll click on my golf keyword list. Next, I’ll visit the Traffic share by domains report, which can show you the websites that get the foremost search traffic supported by your keyword input. In this case, our golf keyword list.
So as you’ll see, sites like golf digest, golf.com, and golfers are becoming the foremost Search traffic from the keywords that I need to hypothetically rank for. But we already know these keywords since we created the keywords list.
So what you’ll do is click on the caret beside a site you would like to research further, and then click Top Pages, which can show you the pages that send the foremost search traffic to an internet site. And check this out. Golf Digest’s page on “game improvement irons kit ” gets around 7,200 monthly search visits from the US.
This page that ranks for “what degree maybe a sand wedge” gets around 4,700 monthly search visits. And we wouldn’t have seen these within the keyword ideas report because they don’t contain our seeds.
So you’ll be able to just skim through this list, rummage around for potential topics, then undergo those 4 points within the checklist for keywords that are interesting to you. Add them to your keyword list and once you’ve exhausted a website’s top pages, rinse and repeat for the opposite organic search competitors until you’re satisfied along with your list.
And if you are still unhappy together with your list, you’ll be able to attempt to find other seeds within this report. The two that stand out to me immediately are “sand wedge” and “fairway woods.”So I’ll return to Keywords Explorer and kind those into the search box.
And seeing as both of those are different kinds of golf clubs, you’ll be able to add “pitching wedge,” “putter,” “putting” then on. Bottom line: there should be no shortage of keyword ideas and you must be ready to use These two methods to build a solid list of topics to keep you busy for years.
But here’s the thing: whether or not you’ve checked off these four boxes on the checklist, there’s
still, one left. And it won’t matter if you do not rank for your keywords. So tomorrow, we’ll be publishing the following lesson, where we’ll bear an easy process to grasp how hard it’ll be to rank for your keywords in Google.
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